Gogo @lgo Ego

in ‘Drifting Waters’ curated by Arthur Cordier
at Cas-Co during Fringe Festival, Leuven
pictures courtesy Jente Waerzeggers & Cas-Co
Music: Roger3000
Technical advice and traduction correction: Erik Heestermans

In her installation Gogo Algo Ego (2025), Carole Louis explores algorithmic dating apps and Al-driven systems as opaque marketplaces of emotion and gamification. Her practice is marked by a bittersweet sense of play, dissecting the tragicomic contradictions that shape our (online) presence in society. Humour, glossy-coloured objects and playfulness, in fact, reveal a much deeper and sharper understanding of socio-economical dynamics.

In her latest performance, developed specifically for FRINGE, Carole Louis looks at how dating apps are made not to help us meet new people, but rather to keep us online, hooked, in order to extract our data. Dating apps offer seductive and addictive gamification strategies in order to lure us to repeatedly use the applications. In Gogo Algo Ego, the artist installed a system of sewage pipes and colorful sea buoys, over a checkered vinyl floor, with voices emerging from rubbish bins. The soundtrack includes familiar sounds such as notifications, foghorns and shrill sonar, which the artist designed in collaboration with Roger3000.